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July 29, 2010

Google May Be Considering Social Games

By Ed Silverstein, TMCnet Web Editor


Google (News - Alert) may be developing gaming online – in a move that could compete with Facebook.


The Wall Street Journal reported this week that Google has been in discussions with top developers to offer games online and capture the ad dollars that have been going to social networks like Facebook (News - Alert).

The developers include: Playdom Inc., Electronic Arts Inc.'s Playfish, and Zynga Game Network Inc., The Wall Street Journal reported.

When asked for a comment on the news report, Google released a statement on Wednesday, “We do not comment on rumor or speculation.”

The name of the social game is rumored to be called "Google Me," according to The Journal.

Google's rumored push into social games is one of a series of approaches by the company to capture users and advertising dollars that are increasingly going to social networking. This has been an area dominated by such well-known companies as Facebook and Twitter Inc, according to The Journal .

Facebook, for example, has more than 400 million active users, with 50 percent of their active users logging on to Facebook in any given day. The average Facebook user has 130 friends. People spend over 500 billion minutes per month on Facebook.

Google is not alone in its interest in expanding into gaming. Forbes.com reported that the U.S. social games market, is expected to triple to $2 billion by 2012. Electronics Arts bought Playfish, a game developer, for $400 million in 2009, according to Forbes.com. Walt Disney on Tuesday snatched up Playdom, its second acquisition in less than a month, for more than $563 million, according to Forbes.com.

Forbes.com also reported that Disney bought Tapulous, which makes games for cell phones and other mobile devices, in July. Disney had previously bought Club Penguin for about $300 million, according to CNET, Forbes.com reported.


Ed Silverstein is a contributing editor for TMCnet's InfoTech Spotlight. To read more of his articles, please visit his columnist page.

Edited by Ed Silverstein



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