Mobile application platform provider Tarsin announced its Capsa platform has successfully deployed mobile applications across the networks of the four major U.S. mobile carriers – AT&T (News - Alert), Sprint, T-Mobile and Verizon Wireless.

 

Introduced in 2009, Capsa is a universal mobile content delivery solution that manages and optimizes content for all screen resolutions and interfaces regardless of device, carrier or operating system, according to company officials.

 

The Capsa framework enables brands to reach the mobile mass market with compelling, optimized content on thousands of devices in multiple languages, company officials said.

Capsa is characterized by a flexible Web standards-based framework that allows companies to leverage existing content, generate new applications, increase revenue and improve overall business performance, instead of drowning in the back-end functionality and technical aspects of mobile content delivery.

 

Using this platform, companies can develop and design applications only once and deploy across multiple operators, handsets and operating systems such as iPhone, Android, BlackBerry, Java and Symbian (News - Alert), without having to retool and customize the applications to fit the requirements of each mobile OS and device display, the company said.

 

Some of the leading mobile applications including Hallmark Mobile Greetings and United Media’s Dilbert Mobile are built on Capsa platform.

 

Capsa has enabled Hallmark Mobile and United Media to reach and connect to the largest mobile consumer base, company officials added.

 

Hallmark required the solution to maximize reach to a mass audience in a compelling and interactive manner without spending extensive time in back-end development.

 

Working with Tarsin, the Hallmark Mobile Greetings application was developed and is now available for a multitude of devices on all major carriers and is engaging consumers in a fun, familiar fashion, they said.

 

“Brands need to reach consumers regardless of carrier or device, but shouldn’t need to develop dozens of iterations of the same content to ensure that they are able to engage consumers at a mass market level,” John Osborne, CEO and co-founder of Tarsin, said in a statement.