Often credited to be one of the first developers of the mobile video messaging platform, Mogreet recently announced the launch of its revolutionary new mobile marketing solution.

The solution, called the Mogreet Mobile Video Marketing Platform, is designed to provide short format videos to over 200 million U.S. mobile appliances. It can also assess the success and ROI of each campaign simultaneously and instantly. Mogreet users regularly enjoy open rates, video views and click through rates, which are 15 to 25 times more than other kinds of advertising media.

Studies have shown that on an average mobile consumers react to text messages within 20 seconds. The reaction time for e-mail is often hours or sometimes even days. This helps brands assess efficacy almost immediately. Marketing professionals can also take advantage of the inbuilt viral quality of Mogreet Mobile Video Marketing. Mobile messages can quickly and easily be communicated to friends. This translates to an additional reach of five to 10 times.

In 1993, there was a scamper among marketing firms to fully exploit e-mail as a marketing option to build better saliency for their brand. Currently, that trend has given way to the need to fully harness the inherent qualities of a mobile to create a direct association with the end user.

Using the Mogreet Mobile Video Marketing Platform marketing professionals can deliver their message in video format to virtually any kind of mobile phone in the United States. Its reach is not restricted to GPRS enabled smart phones. This also provides marketing professionals with enough flexibility and improved reach when adding the mobile medium to their marketing mix.

“Over 150 million U.S. consumers do not own a smart phone, and most have never seen a video on their mobile phone,” Jay Goss, senior vice president of sales and marketing at Mogreet, said in statement. “With Mogreet, we have designed a way to reach these consumers and enable brands to communicate in rich, engaging media, creating an iPhone (News - Alert)-like experience across all major cell networks and phones.”

Mogreet is extending the marketing professional’s ability to talk to more far flung consumers by fully exploiting the potential of more than 4 billion text messages sent every day in the United States. All consumers, no matter what their age or gender, including adults in the age group of 35-44, now send more text messages than place phone calls. Mogreet’s platform has been employed by prominent brands in multiple industry segments, ranging from hospitality to apparel, retail and entertainment. It also proved useful both during the launch of a sixty property line of stylish hotels and during four top box office film releases.