Samsung (News - Alert) Mobile has expanded its portfolio of mobile touchscreen phones that feature the ultra-brilliant Samsung AMOLED screen.

 

The company had released Samsung Impression and Samsung Rogue last year and now it has added Samsung Behold II and Samsung Moment both running on Google's (News - Alert) Android operating system to its array of touchscreen phones.

Samsung is a dealer in semiconductor, telecommunication, digital media and digital convergence technologies. The AMOLED (Active Matrix Organic Light Emitting Diode) technology that Samsung uses for the screens on these mobile devices offers support for higher resolution, and can deliver best-in-class screen clarity whether indoors or outdoors.

Users can have the advantage of true color and richer contrast on the devices regardless of the actions they are performing with AMOLED. In addition to providing crystal-clear resolution, the AMOLED screen creates a thinner mobile phone form factor.

According to Samsung, the benefit of OLED is that it uses a lot less power than an LCD and doesn’t require a backlight, the result, a lot longer battery life in the product. OLED also delivers more vibrant on-screen colors and allows users to view the screen a lot better in bright light situations.

 

In a release, Omar Khan, senior vice president of product management and strategy for Samsung Mobile, said the AMOLED screens are a differentiator in their mobile phones that they’re proud to continue featuring in their U.S. portfolio -- and the bright, vivid colors and thinner form factor take the user’s mobile experience to the next level.

 

The recently released Samsung Moment combines to power of Android (News - Alert) platform with Google complete with built-in Google mobile services, including Google Search, Google Maps, Gmail and YouTube as well as the thousands of applications built on the Android platform. Behold II meanwhile integrates Android platform with TouchWiz user interface that provides one-touch access to a user’s favorite and most commonly used features and applications.

 

Both Samsung Rogue and Impression are designed to be sleek and stylish to enhance customer experience.

 

Recently Samsung and T-Mobile (News - Alert) USA announced the availability of Samsung’s first joint Android powered mobile phone, Samsung Behold II and Samsung launched First R2 LiMo handset, Vodafone (News - Alert) 360 H1.