GOC

To establish a national presence and local impact, Marchex, Inc. a local search and advertising company, today unveiled “Marchex Adhere.” The Marchex Adhere is a new pay-per-click advertising channel that provides advertisers and agencies with exclusive placement on hundreds of premium publisher Web sites and on Marchex’s OpenList network.

 

Marchex currently has more than 65,000 national and local advertisers using its advertising products and services to reach consumers online, according to the company. This includes more than 30 million people monthly who visit Marchex’s OpenList network to make more-informed local buying decisions, company officials say. The advertisers and agencies can now select site-specific or category-based placements on more than 200 premium publisher Web sites, including BusinessWeek Online, Bankrate (News - Alert).com and Kiplinger.com, they say.

 

With the help of Marchex Adhere, company officials say, national advertisers can fulfill their online budget in the same manner as they purchase offline advertising. Also, small- and medium-sized businesses can now reach customers directly and enhance their reach by targeting national customers through premium, vertically focused publishers, they say.

 

With the unveiling of Marchex Adhere, Marchex is adding several new premium publisher and local Web sites such as YourStreet.com, which indexes and maps thousands of articles, blogs, and conversations down to the street level; Lat49, which is an online ad network providing local and brand advertisers with delivery of geo-targeted and contextual ads across a network of online maps; and Ziff Davis Enterprise, the Publishers of eWeek.

 

“Local advertising isn’t just for small businesses,” said Pete Christothoulou, Marchex chief strategy officer. “National advertisers are responsible for more than two-thirds of the $100 billion in local ad spending. With the increasing fragmentation in the local market, it is nearly impossible for national advertisers to take full advantage of the tremendous local opportunity and find enough quality traffic at scale to fulfill their campaign needs. Marchex Adhere provides a single source for advertisers and agencies to reach exclusive national, vertical and local traffic.”