Development Tools Featured Article
December 31, 2007
Cellular and VoIP Services: A Recipe For Growth
By Rich Tehrani President and Editor-in-Chief
Suzanne Bowen is CEO of Super Technologies, Inc. I was fortunate enough to catch up with Suzanne, and as always she offers a very interesting take on the VoIP
industry, where we stand, and most importantly, where we’re headed.
RT: What has been your company’s biggest achievement in 2007?
SB: Proving that collaboration among competitors with open source in the middle rules. The Digum Innovator 2007 award for service providers went to DIDX. Shock! Are this many wholesale companies are really using open source? Yes! and there’s no stopping.
RT: How do you see the communications market evolving?
SB: The Internet is the key component to supersede traditional global commercial platforms, especially as it becomes commonplace to have fiber to the home and business. Video is and will continue to be the preferred method of information consumerism. Watch People’s Court to see how many people do not read contracts they sign. Perhaps if these were video contracts, it would be a different story.
RT: How have presence, SIP
and video changed your business?
SB: Presentity is in the control of the user who signs up for a service that makes it possible; it’s the key feature of many of the DIDX members’ products. Turn it on and off anytime. Session initiation protocol (SIP) is a peer-to-peer protocol, and again, the 8,000 or so IP
communications companies who use DIDX, use it because of the capabilities it provides.
RT: How do you think the future of the market looks?
SB: Fantabulous. VoIP is our main service provision, and our bottom line grows by the day while we work constantly to improve QoS
. Just put on some sun shades as needed, network, believe, and don’t listen to the digitally smug who say things like “VoIP is dead” and “what you do is dumb.” Be more open-minded. VoIP plays an integral part of communications online.
RT: Are you growing more quickly in the U.S. or abroad?
SB: Abroad... our company colleagues and I travel through the USA and abroad to tie up business partnerships especially at only the best conferences like ITEXPO (News - Alert). International businesses are more open to innovation like DIDX because all of the following are more popular and less expensive to use and roll out internationally: wireless, cellular, and even VoIP. Infrastructures are not as progressed and entrenched, so innovation is embraced much more quickly. At the same time, we deeply appreciate our USA partners.
RT: Do you see the large service providers like Verizon (News - Alert), AT&T and cable companies as allies or enemies?
SB: Some of these large service providers have been very open to our telecommunications innovations and are a part of our most successful business developments. We value them as much as our CLECs, smaller wireless operators and VoIP entrepreneurs, mashups and startup partners. The balance is perfect.
RT: Is open source software changing your corporate strategy?
SB: Open source capabilities have empowered our research and development department team. As a result, we continually progress from retail and equipment-based offerings to wholesale and service-based offerings that rock and shock!
RT: How about hosted solutions?
SB: Our hosted solutions such as Call Forward Management System help us to better meet the needs of business continuity, global market expansion, and disaster preparedness for our customers and their customers.
RT: What will attendees see in your booth at ITEXPO this month?
SB: Our company representatives and many DIDX.net members ready to help new VoIP startups expand their global direct inward dialing coverage. We’re in the mix of ITEXPO exhibitors who offer giveaway drawings; in our case, 100 free USA DIDs (direct inward dialing phone numbers) for six months.
RT: What sorts of companies should come to your exhibit?
SB: ILECs, CLECs, wireless operators and VoIP entrepreneurs, mashups and startup current partners and potential partners who are ready to buy and/or sell direct inward dialing from any country in the world.
RT: Please make one surprising prediction for 2008.
SB: Those who embrace a combination of cellular and VoIP services will double, triple, quadruple and more in 2008. We see this all around us and are poised to assist and promote. We thank many deal-making platforms like TMCNET in the lead.
Rich Tehrani is President and Group Editor in Chief at TMC (News - Alert). In addition he is the Chairman of the world’s best attended IP Communications event, Internet Telephony Conference & EXPO.
Mark your calendars! Internet Telephony Conference & EXPO — the first major IP communications event of the year — is just days away. It’s not too late to register for the event, which takes place in Miami Beach, FL, January 23–25, 2008. The EXPO will feature three valuable days of exhibits, conferences and networking that you won’t want to miss. So what are you waiting for? Sign up now!
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