GOC

Today, Lowe Worldwide announces the launch of an industry-leading application on Facebook (News - Alert) Platform called The Life Changing Box. Developed by Lowe New York, the application was created for one of the agency's global clients, and is an interactive game enabling users a chance to win prizes, some of which are worth thousands of dollars.

 

Lowe Worldwide is an interconnected global community of marketing agencies. Its clients include Unilever, Saab, Johnson & Johnson, Nestle and Stella Artois.

 

As part of a marketing strategy, The Life Changing Box was designed to promote a new campaign from Lowe New York. The client sponsoring the application will be revealed as the game progresses.

The application on Facebook Platform is similar to the classic game Hot Potato, only in reverse. Facebook users who install the game can take control of a box from another player, which is then passed around to other friends who have installed the The Life Changing Box application. The object of the game is to be in possession of the box when it opens, thus winning the prize it holds inside.

 

There are a total of 10 boxes in the game. In order to gain possession of a box, users use a currency called a Touch. All players get 24 "Touches" per day, and each Touch enters the player into a Round. At the beginning of each Round, the box will randomly jump to one of the players who entered that Round. The player given the box holds it for the whole Round, which lasts between 30 minutes and 8 hours, chosen randomly by the application.

 

If the box does not open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate. 20 prizes will be awarded with values ranging from $400 to $14,000.

"We are excited about this groundbreaking contest we are bringing to Facebook Platform. It is a unique offering that will give users the chance to win actual, tangible, valuable prizes rather than just the virtual trinkets usually found on Facebook," commented Mark Wnek, chairman of Lowe New York.

 

"What is really great about this program is that if someone invites a friend to play the game, and their friend wins a prize - they win a duplicate prize. This will add significantly to the viral nature of this program while increasing the level of both awareness and engagement with lifechangingbox.com,” added Wnek.

Players will have to strategize their Touches in order to increase their chance to win, since there are 10 boxes, 24 touches and up to 48 rounds per day.

 

This new game will last through July 14, 2008, to correspond with the full launch of lifechangingbox.com. 


Michelle Robart is a Contributing Editor at TMCnet. To read more of her articles please visit her columnist page.