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YachtWorld.com & Boats.com Unveil New Market Intelligence Product Based on Open Source Technologies
(Marketwire Via Acquire Media NewsEdge) PLEASANTON, CA, September 23 / MARKET WIRE/ --
Breadboard BI, a leading business
intelligence (BI) software and professional services company, today
announced that YachtWorld.com & Boats.com of Seattle have deployed an
innovative market intelligence solution name BoatsReports. The actionable
information in BoatsReports offers internal analysts and external partners
previously unavailable insights into their data.
Together, YachtWorld.com and Boats.com are the single most powerful and
effective global marketing solution for the boating industry. With over
140,000 new and used boat listings worldwide offered by over 4,000 brokers,
dealers and builders in 115 countries, they are visited by over 4 million
boating consumers every month who click through over 95 million page views.
Like many companies, YachtWorld.com & Boats.com were collecting large
quantities of data from their diverse operational systems -- millions of
daily page views from each of their popular web sites, as well as
significant volumes of sales lead emails and toll free calls to their
affiliated brokers, dealers, and builders. Understanding the potential
value of this data, a project was planned to affordably build an innovative
market intelligence product.
Since its release, BoatsReports has transformed oceans of disparate data
into actionable information -- providing previously unavailable insights to
users. Specific examples include the ability for boat manufacturers to
accurately monitor their sales leads and the sales leads of their
participating dealers by model and location; know which boat models are
generating the most interest with the buying public in different countries;
and understand how their boat models measure up against the competition
within each market segment.
The new BoatsReports solution was built on a 100% open source stack -- from
the Linux operating system on the servers, to the database, to the data
integration and presentation layers. This stack required zero upfront
investment in commercial license fees (usually running well into USD six
figures), making it easier to receive internal project approval.
"In order to provide maximum value to our client, we considered a variety
of proprietary business intelligence tools and database systems," said
Chris Lavigne, Partner at Breadboard BI. "We built BoatsReports on a 100%
open source stack because the tools met all the technical requirements of
our client, and they were extremely cost-effective."
A more detailed case study is available at
http://www.breadboardbi.com/white_papers/case_study_boats.pdf.
About Breadboard BI
Breadboard BI provides business intelligence (BI) and general software
application development consulting. They also offer a suite of customizable
BI modules that span the customer, finance, supply chain, and workforce
functional areas. Visit www.breadboardbi.com to learn more, and to
interact with a live demonstration server. Headquartered in the San
Francisco Bay Area, California, Breadboard BI has partnerships with
companies in the Americas, Australia, and Europe.
About YachtWorld.com & Boats.com
YachtWorld.com is the premier online sales channel for yacht brokers around
the world; Boats.com provides marketing and Web services to new boat
dealers and builders, and offers a "For Sale By Owner" classified service.
Headquartered in Seattle, Washington, YachtWorld.com and Boats.com have
European headquarters in the United Kingdom, with sales offices in Germany,
Italy and Russia, and sales representation in Dubai, Australia and China.
Both companies are business units of Dominion Enterprises, based in
Norfolk, Va.
Contact:
Christopher Lavigne
Breadboard BI, Inc.
925.401.0411Email Contact
Copyright ? 2008 Marketwire
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